HomeOur Initiatives
Our Initiatives
With ADM,
moving forward with society.
Learn about Monaural mini plug's approach and initiatives relating to society, the environment and people.
Mission and Vision
- Mission
- To deliver ADM, loud.
- Vision
- To realize an ADM society through collaboration with our customers.
CSR
Engaging with communities and society
- Performing in public spacesAs a Heaven Artist under the Tokyo Metropolitan Government's program, we have performed in Ueno Park and other public spaces since 2015.
- Local eventsWe play at shopping-street festivals and temple events, such as the Honancho Thai Festival and Asakusa Hono Otomatsuri THE WORLD.
- Recovery event in Okuma, FukushimaWe performed two years in a row, in 2025 and 2026, at Okuma Gakuensai (OKUMA ODYSSEY), a recovery and exchange event held since 2023 to encourage people to return to, visit and move to Okuma. The 2026 edition took place at the Okuma Incubation Center.
- Introducing Thai and Lao music cultureThrough an appearance on a Thai TV music show, a performance in Laos and a feature in a Thai magazine, we connect the music of Japan and the Mekong region.
ESG
Environment, safety and governance
- E EnvironmentAt outdoor sites without power, we run the system on an inverter generator instead of relying on venue power.
- S SafetyIn June 2019, we assessed carbon monoxide safety for the generator used with Phin Prayuk Style. Reference: Kojima, "Prevention of carbon monoxide poisoning from small internal combustion engines, and general ventilation" (in Japanese), Journal of Occupational Safety and Health, 2009.
- G GovernanceOur team includes many experts with specialized skills, such as a licensed real estate broker, an electrician, a qualified elevator inspector, a first-class registered architect, a master's degree holder in Lao, a PhD in science and a closer.
DEI
Across countries, languages and genres
- Across countries and languagesOur teacher is the Thai phin player TAK LAM PHLOEN. We have performed with Chintara Poonlarp on a Thai TV music show and played in Laos. We welcome team members who speak Thai, Lao or Burmese.
- Across genresWe collaborate with artists from other genres, such as Japanese folk song and reggae (RISE UP, Riyo Mountains, Chigetsu Ozawa, DAME-G and others).
- Performing at the True Colors FestivalIn October 2019, we performed at True Colors BEATS, a music event of the True Colors Festival, The Nippon Foundation's arts festival that brings people together across differences in disability, gender, generation, language, nationality and more.
- Music from many regions in one placeMMP220 provides the sound system for parties featuring music from many regions, such as Korea, Taiwan, Sundanese music from Indonesia and baile funk from Brazil.
Animal Welfare
Care for animals
Loud sound reaches not only the audience at the venue but also the animals living nearby. Monaural mini plug considers animal welfare one of the issues it must address, alongside the environment and safety.
Animal Welfare Policy
We support the Five Freedoms set out by the World Organisation for Animal Health (WOAH) as guiding principles for animal welfare. We strive to respect animal life in all our activities, and we deliver loud sound fairly to animals as well.
- Freedom from hunger, thirst and malnutrition
- Freedom from fear and distress
- Freedom from physical and thermal discomfort
- Freedom from pain, injury and disease
- Freedom to express normal patterns of behavior
